Sawyer Coco

Digital Portfolio

Capturing Moments, Crafting Stories

Professional Photographer & Advertising Creative |

Boston, MA

Doctors Without Borders:

Social Listening Final Report

This project utilizes Brandwatch, a social listening tool, to collect data and create recommended advertising strategies to improve brand perception.

The data breakdown included in this report provides the client with key insights. Average engagement and sentiment calculations help create common themes among their target audience.

With this information, we use themes to create concepts that are relevant to the target audience. These recommendations are measurable and obtainable, being used to improve brand perception.

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